About Boost

We create the experiences people have with brands by being true brand stewards.

At Boost Promotional Branding, we are taking branded merchandise to the next level. Brands from across the United States, in all types of industries, have trusted Boost for more than three decades. Our focus is on promotional branding, with a goal of bringing our clients the boldest ideas, more professionally and more consistently than anyone else on the planet.

The drive for relevance and connection is at the heart of promotional branding. We believe we are doing nothing short of redefining our industry, shifting the focus to be about experiences, not merely products. It is through one-on-one interactions and experiences with meaningful items that promotional branding shapes a consumer’s perception of your brand. A branded item that is relevant and timely generates awareness and fosters visceral, long-lasting connections, good will, and even loyalty.

How we do that is different every time, as our clients in healthcare, sports, education, technology and other industries will attest. It begins with a deep dive into your culture, your brand and your audience. Only with that familiarity can we put our creativity, experience and partnerships to work. From that comes the irresistible marriage of the right item in the right hands at the right time. And it’s how an otherwise ordinary product can become a relationship game-changer, a keepsake that can evoke memories years later.

We are Boost Promotional Branding and we are raising the bar for our clients and their brands.

Founded in 1981, Boost Promotional Branding (formerly NewClients, Inc.) is a woman-owned business that is one of the largest promotional products distributors in the U.S., providing premier marketing and branding solutions to over 5,000 clients nationwide. The company consistently ranks as one of the top places to work in Counselor Magazine and has been on the publication’s “Best Places to Work” list every year since its inception in 2008.


Press Releases

Press Release: Boost Promotional Branding Creates Strong Connections Between People & Brands PDF Download


TEKI HALL - President & Chief Executive Officer

Teki began her career with Boost in the year 2000. She has a wealth of knowledge in the industry and is highly respected among her peers. She loves a challenge and enjoys the process of a start-up venture, watching a business grow and thrive.

Favorite Quote:
“The art of leadership is saying no, not yes. It is very easy to say yes.”
– Tony Blair

BARRETT HUBBARD - Chief Operating Officer

Barrett is passionate about learning. He knows what he knows and wants to know what you know, so don’t hold back. Highly intrigued by analogous thinking that leads to innovative and creative solutions, he is in constant search for a better way.

A sales-focused chief operating officer, he works hard to fuse solid and repeatable processes that harmonize with sales. His goal is to create the "rhythm of business" that every associate feels and hears. New to the promo business, he loves sniffing around and discovering what makes this business soar.

Favorite Quote:
“Pull the trigger; ride the bullet.”
– Roy H. Williams

JEFF HALL - Chief Strategist

If you’ve ever seen a picture of Rodin's sculpture, The Thinker, Jeff is the same guy—with a lot more hair and a little wider around the waist. He constantly challenges the status quo by putting the team in the client’s shoes.

He also has an eerie knack for remembering numbers. Jeff starts each day with a 44 oz. Diet Mountain Dew—which kick-starts his heart and the daily work of a seasoned executive with a diverse business background in management roles. Jeff has spent the past 30 years within the promotional marketing, healthcare marketing, and financial services industries. While his experience lies within affinity marketing and fulfillment distribution, his well-rounded business knowledge lends itself well toward assisting a wide variety of clients to maximize their marketing objectives. In addition to business, his passions are golf, pocketknives, guns (not roses), and his family.

Favorite Quote:
“The needs of the many outweigh the needs of the few, or the one.”
– Mr. Spock (Leonard Nimoy)

KATIE WATROUS - Director of Finance

Katie joined in 2016 with over 15+ years’ experience in public accounting and the financial services industry . Aside from being a numbers geek, she is passionate about her family, her two children, food, wine, and travel. Her best trip…3 glorious weeks in New Zealand with her husband!

Favorite Quote:
“Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind.”
– Bernard Baruch


Willie joined Boost in 2009. She is a hard worker and a woman of few words, but those few words are impactful! The most influential person in her life is her mother, Hellena Anderton.

Favorite Quote:
“If you don’t like something, change it. If you can’t change it, change your attitude. Don’t complain.”
“Success is liking yourself, liking what you do, and liking how you do it.”
– Maya Angelou

BECKY HELMS - Director of Operations

Becky has a passion for making people happy and for gaining business results. She began her career at Boost in 2005. She has a strong interest in operations and is a real go-getter. Family is most important to Becky.

Favorite Quote:
“Accept everything about yourself—I mean everything. You are you, and that is the beginning and the end—no apologies, no regrets.”
– Clark Moustakas

JOLAUNA DYER - Director of Information Technology

JoLauna joined Boost in 2007, and she is our IT Jedi Master. Her experience ranges from programming to project development and implementation. She works very closely with our clients’ technology teams to ensure ease and consistency of use. The most influential people in her life are her parents.

Favorite Quote:
"Any sufficiently advanced technology is indistinguishable from magic."
– Arthur C. Clarke

ERIKA GOLDSTEIN - Director of Business Development

Erika enjoys identifying and discovering new areas for the company to explore and build relationships. She has many years of experience with Boost, having joined the company in 2005. Erika's children are her inspiration.

Favorite Quote:
“Taking time to live life will only inspire your work.”
– Unknown

BELINDA STEVENS - Fulfillment & Embroidery Manager

Belinda Stevens, the embroidery digitizer, is our calm, quiet ringleader with more than twenty years' experience in the promotional merchandise industry. The most influential person in her life is her mother, who worked in a craft store and taught her knitting. Also inspiring her, Belinda's father taught her a strong work ethic, and she took every class she could from her art teacher.

Favorite Quote:
“Those who dance are considered insane by those who cannot hear the music.”
– George Carlin


  • People: Our associates are the heart of Boost. Their passion, attitude, and talents can make our customers' worlds better places. We try hard to provide them with the authority, the environment, and the knowledge to achieve that every day.
  • Culture: We know culture is tricky. One person’s culture is another person’s distraction. It comes with the territory. We reach out to our associates often, work hard to listen closely to their feedback, and create multiple ways they can effect real change that has value either internally or externally.
  • Success: Valuing success can be filled with twists and turns, but we think it’s an important guide point. We work hard to define what success means in each area and relentlessly pursue that outcome. We want success for our clients, our associates, our vendors, and our company.
  • Community: Participating actively in giving back to our communities is a core value at Boost. From participation in industry associations, to peer discussion, to corporate giving, to community involvement—Boost embraces the connected world that we live in and celebrates the opportunities for our associates and Boost to give back.
  • Volunteering:
    • April: Full Circle Roundup to benefit Full Circle Grief Center
    • August: Penny Drive to benefit Full Circle Grief Center
    • September: School Supplies Donated Drive to benefit Challenge Discovery
    • November: Annual Food Drive to benefit Food Banks (Richmond, Virginia, Food Bank and Goochland, Virginia, Food Bank)
    • December: Holiday Gift Donations in honor of customers to benefit Full Circle Grief Center
    • December: Toy Drive for Toys for Tots


Founded in 1981, Boost markets promotional advertising–based solutions to help clients promote products or services, build customer loyalty, motivate/thank employees, increase identity and sales, and build market share. Boost is continually recognized as one of the most well-respected firms in the promotional merchandise industry.

Client Testimonials

“I know I can always find the right promotional products with Boost. Their innovative ideas, ease of doing business, and customer service truly set them apart from the rest. We have been able to attract more customers to our exhibit booths and know that the products we are handing out will be held on to. Boost has helped us make a bigger impression in the marketplace.”
Marketing Specialist
Markel Specialty Commercial
Omaha, NE

“Boost provides us with true turn-key program campaigns. They are efficient, extremely knowledgeable, and great to work with.”
National Manager
Physician Marketing
Dallas, TX

“Boost provides high quality work in a very professional and personal manner. They are fantastic at walking us through the entire process and take us from selection to production. They offer one-stop shopping and give me peace of mind. I highly recommend Boost for your promotional needs.”
Assistant Athletic Director for Marketing
University of North Carolina at Chapel Hill
Chapel Hill, NC

“Boost is a great source for promo items and apparel to help brand our University Recreation & Wellness program. Their support of the 2014 NIRSA Region II Conference contributed to a great event in RVA for over 450 attendees from universities across the Southeast. Boost gives us new ideas, and their business process makes orders easy from start to finish!”
Associate Director of Recreation & Wellness
University of Richmond
Richmond, VA

“Thank you Boost! I was just back in and looking at your options. Whew!!! I know this has been a deal for you to work through. Thank you again for helping us. This is why I love ordering from you all—quality product and quality service.”
Cancer Education & Outreach Nurse, RN, BSN, OCN
Care Coordinator, BCCEDP
Supervisor, Cancer Services
Riverside Health System
Newport News, VA


Moments with Boost President & CEO Teki Hall

Boost Awarded WBENC Certification